Information architecture + interaction design
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Information architecture + interaction design help to develop strategies to assist your customers finding the things that matter… the things they need to make connections, decisions, + make a difference. The steps in the process are:
1. Defining the business objectives
We work with you to define the business objective of the website. What you want to achieve, what the customers might want to achieve + the we go about defining some benchmarks and gauging how we can measure the success of the site.
2. Personas – defining the user objectives
We use a proven methodology to define the types of customers you can expect to visit your site. We outline how they find your site and their objectives once they reach your site. We give them a name and a face, make them real people and take the subjectivity out of building the website.
3. Wireframes
Like an architect drawing plans for a house, information architects define the structure and the ‘flow’ of the website. This is an iterative process that provides a structure for locking down the sitemap, navigation, nomenclature + to develop solutions to meet both the customers + the businesses objectives defined in steps 1+2.
4. Paper based prototypes + testing
Performing lo-fi paper based testing provides a simple, direct + cost effective way to test the assumptions made in the first three steps of the process.